YOU & YOUR DREAM BELONG HERE
“Grounded Business Camp” Group Program
See yourself and your business clearly, and launch or refresh your business so you can be seen and booked by your dream clients, all while prioritizing what matters most to you.
Thursdays 2:00-3:30 pm Eastern on Zoom. We start May 1, 2025.
Your business can be deeply aligned and strategically sound…
At its core, Grounded Business Camp is a seasonal experience about PERSONAL BRAND STRATEGY—helping you get clear on who you are, how you show up, and how to make your work truly seen and felt by the right people.
When you see yourself clearly FIRST - everything else gets easier.
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We work in seasons (spring, summer, fall, winter). You can come and go as you wish.
We will follow the 3 season framework:
See Yourself Clearly
See Your Business Clearly
Be What Happnes
I will guide you through each season and your Personal Brand and your Business will grow as you go.
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You will have time between each 1.5-hour session. Each of the 6 sessions are set up to guide you deeper and deeper into your brand and business.
Through workshops and conversations with lots of time for questions, it will feel step-by-step and relaxed.
With time between sessions, you will have time to integrate and take steps forward as we go.
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This is designed for you if small-group work is your vibe. The groups will be a maximum of 6 people.
The benefits of working in a group is being inspired by each other and meeting like-minded fellow business owners who are on a similar path.
If you are looking for a more individualized experience and would prefer to work one-on-one, click here.
Work with the Seasons
Each “camp season” guides you through a powerful transformation:
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THE FOUNDATION OF ALL OUR FUTURE WORK TOGETHER.
May 1, 2025 | Session 1: Welcome, What is Success to You?, The GAP and Anchoring Exercise. This session will clarify what to expect.
May 15 | Session 2: Your Values & Your Biz - This is a deep dive born of a workshop I used to do with camp staff that applies well to anyone who wants to see themselves clearly.
May 29 | Session 3: Campfire Circle - Your Why
June 5 | Session 4: Messaging, Posts, Your Business Ecosystem | Connecting with Your People
June 19 | Session 5: Your body is your partner -an exploration of trust, intuition, creativity, and co-creation in business.
Session 6 TBD: (1:1 session) See Yourself Clearly - We will anchor in and explore your relationship with your business. This is the game-changing session for most clients who experience it. It brings a lot of clarity and peace and is the kick-off to the next season, when we will work on seeing your business clearly.
BONUS RECORDED SESSION: The Divine Timing Cycle - What is it, and how does it apply to your life and business?
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SOLIDIFY YOUR PERSONAL BRAND & BUSINESS
Here is the outline of our sessions. There will be copywriting and exercises for you to do throughout our time together that will be introduced in your workbook which you will follow in each season.
Session 1: Campfire Circle Part 2 - Your Why + Your Origin Story, Your Unique Perspective and how your beliefs shape your business.
Session 2: Your Brand Stories - we will explore some of the key stories in your life that have brought you to your business. We will explore your “TSN Turning Point” story too.
Session 3: “If you were” - an exercise to clarify your personal brand (business) more deeply and an introduction to who you work with.
Session 4: Who do you work with? We will explore your dream client and go more deeply on what problem you solve for them. Copywriting and Messaging continues.
Session 5: The Purpose Onion - explore the past (origin story), the present (mission), and the Future (vision) of your business.
Session 6: Clarify your content pillars, social media strategy, consistency, and more so you feel aligned and confident moving forward in your work.
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Now that your business is clear, it’s time to refine your messaging and systems, streamline your client experience, and make it easy for the right people to find and work with you.
THIS SEASON IS THE MOST UNIQUE TO YOU BECAUSE IT DEPENDS ON WHERE YOU ARE IN YOUR BUSINESS - HOW MANY YEARS YOU’VE BEEN IN OPERATION ETC.
This is the season where you may choose to have a website design with me, which I do offer to clients at an additional cost - we can discuss this!
Here is the general outline to offer you a framework:
Session 1: Lighthouse Content and Copywriting Workshop. Storytelling in Business.
Session 2: Website Review + Optimization (SEO and GEO) or Social Media Review
Session 3: Google Business and Building Connections & Relationships
Session 4: Setting up Smooth Client Systems (booking payments, communication)
Session 5: A Trail Map for the Future - what’s next?
Session 6: Catch Up, Personalized Session
You’ll Walk Away With:
CLARITY: Understand the essence of who you are, the soul of your work, and how to communicate it effortlessly.
ACCEPTANCE: You will see yourself clearly and feel a deep appreciation for your unique gifts. This is a journey of self-acceptance.
BELONGING: You will see how who you are (just as you are) belongs here. There is nothing you need to fix - you are designed for your work. We aren’t changing anything - we are making more space for more of you!
ALIGNMENT: Messaging, strategy, and systems that feel natural and sustainable and make it easy for dream clients to say yes.
TIME: A clear path forward means you will know your next steps, and you’ll stop wasting time. You’ll have more time to do what matters to you most.
FAQs
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Grounded Business Camp is a seasonal program designed for holistic and creative solopreneurs who want a business that feels aligned, strategic, and suits your life.
If you feel unseen in your industry, struggle to communicate your offers, or need a clear path forward, this program will help you build a business and personal brand that works for you—without the overwhelm.
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Each season of Grounded Business Camp is structured to take you through a transformative process:
See Yourself Clearly – Define your personal brand, voice, and why. Anchor into your essence and create from within.
See Your Business Clearly – Gain clarity on your offers, messaging, and brand stories.
Be What Happens – Implement systems and strategy so your business is seen and easy to book.
You’ll receive a mix of guidance, brand strategy, business foundations, and action steps, so you leave with clarity and implementation.
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Choose the Small Group if you love community, feedback, and learning alongside others who share your journey. This option offers support, collaboration, and fresh perspectives while keeping costs lower.
Choose the Individual Option if you want personalized, 1:1 attention to go deeper into your unique business, brand, and strategy. If you have a more complex business or prefer private support, this is the best fit.
Still not sure? Let’s chat, and I’ll help you decide which is right for you!
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By the end of the program, you will:
Understand your personal brand and how to position yourself confidently.
Have messaging that speaks directly to your dream clients.
Know how to show up consistently in a way that feels natural.
You’ll have a brand story bank and know how to share them!
Have a business structure and systems that make booking easy.
Feel clear, seen, and ready to take action.
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Perfect! This is exactly why Personal Brand Strategy exists.
You don’t need to force a marketing strategy that feels unnatural or try to be someone you’re not.
Instead, we focus on uncovering the essence of who you are and how to communicate that effortlessly—so the right people are drawn to you.
When your business is created from within in your voice, showing up becomes easy, and marketing stops feeling like a chore. You don’t have to chase clients; they’ll recognize you as the person they’ve been looking for.
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Grounded Business Camp is designed to fit into a solopreneur’s life. The sessions are structured for deep, intentional work, but they won’t take over your schedule.
Each season includes focused learning, action steps, and support to ensure real progress without overwhelm.
Sessions are online (or possibly in-person if we live in the same area) and 1.5 hours long. There are six 1.5-hour sessions per season.
There’s a week’s space between sessions for integration and rest. Each session is designed with intention—giving you time to absorb, apply, and refine what you’re learning without feeling rushed.
Your business will be growing alongside this program.
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If you feel like your business is scattered, your messaging isn’t landing, or people don’t really see what you do, this program is for you. If you want a business that flows with ease, clarity, and soul, you’ll love Grounded Business Camp!
Investment:
Small Group: CAD 1200 + tax per season
The “Grounded Business Camp” Program works with the seasons—embracing the ebb and flow of nature.
Each three-month season includes six 1.5-hour sessions. We’ll move through the process together, and you can choose to stay, pause, or return as it suits the rhythm of your life and seasons too.
*Website Design is exclusive to current clients who have participated in at least one season (the group work paves the way to your amazing website). Please reach out for the details if a new website is one of your goals.
TESTIMONIALS ABOUT THE “Personal Brand Strategy with Soul” PROCESS
Many one-on-one clients, online groups, and workshop participants have benefited from this work over the past 11 years.
I felt myself come alive, and there was no more hiding.
As our work together unfolded and my website came together through our sessions and deep meaningful questions, I felt it come alive.
I felt myself come alive, and there was no more hiding.
I felt more myself than ever before. I felt soul-aligned and full of excitement and possibilities as I launched my business.
I’ve never experienced something this ease-filled and inspiring before!
Elle had a beautiful way of combining my connection to all to bring in the clear voice of my business.
She provided me with very practical next steps to make my business visible and she made it feel easy and fun.
I’ve had a lot of business coaching and strategy in the past and I’ve never experienced something this ease-filled and inspiring before!
Do yourself a favour and book time with Elle and discover how you can also co-create in flow with your brand!
Much love and gratitude.
- Heidi Isaac | Reiki Master & Retreat Host
Ok, I just have to say - that last post I did - I have never ever got that much traffic to a post before!
Insightful and intuitive support by the beautiful Ace of ♠️ (Elle) is where it’s at!
A Note from Me Over Here in the Forest Garden - You can do this!
This work isn’t for the faint of heart. Seeing yourself clearly—your gifts, your patterns, your potential—is powerful, and it takes courage. It takes grit to let go of what no longer fits and step fully into the business (and life) you’re meant for.
If you’re looking for a quick fix or a magic formula, this isn’t it. But if you’re willing to do the deep work, to show up for yourself, and to build something that makes space for who you truly are—then you’re in the right place.
I promise - getting to be in your fullest expression is so worth it! (and so are your future lucky clients who get to work with you!) I can’t wait to meet you! Let’s do this!
Elle ~ Soul Strategist & Creator of Grounded Business Camp
