YOUR DREAM BELONGS HERE
You want clients. I help you set up your business so they can find you.
Clear Copy and SEO for Highly Sensitive & Neurodivergent Business Owners
Based in a beautiful Forest Garden in the Ottawa-Gatineau Region, Canada
Step-by-step, let’s get your online visibility sorted. Getting clients will feel doable & FUN.
Doulas, Coaches, Creatives, Therapists, Healers…
YOU ARE IN THE RIGHT PLACE
Community
“Soul + Strategy Campfire” is under construction. Until then, join a workshop or come to a seed-swap event at the forest garden!
“Grounded Business Camp” Small-Group or 1:1 Program
Through this unique step-by-step process, you will design a business that works with YOUR unique brain and perspective. Small group or 1:1 vibes + solid process + soul = your grounded and aligned business.
Workshops + Retreats
Business, task, and community-focused workshops so you can get things moving forward step-by-step. Or spend a restful or creative day (soon weekends) on the dock or in the forest garden.
You have something transformative to offer…
You are designed to connect with your dream clients.
Imagine an online presence that works for you!
Your business brainstorm will finally settle!
You and your work will make the impact you feel now in your heart, and you’ll have confidence telling people clearly about your business.
You’ll have a step-by-step process in front of you that makes sense for your individual needs.
You’ll get your time back.
You’ll no longer feel pulled between your business and life. You’ll have evergreen systems in place that suit YOU and your unique way of expressing yourself.
You’ll have time because SEO and Copywriting will finally make sense.
Your inbox will be full of inquiries, not just newsletters.
You’ll feel visible and understood - your social media (and maybe a website) will lead the people looking for you right to you!
Imagine working with your dream clients all the time!
Hi, I’m Elle and this is where I come in…
I see you - I’ve been there.
The dreams, the ideas, the DIYing —knowing I’m here for something meaningful, but trying to fit into a “business model” instead of creating a business that works for me (and eventually my dream clients!).
It wasn’t until I REALLY saw myself clearly and accepted the connection between my mega-sensitivities, my neurodivergent ways, and my biz skills that I was able to design a thriving business where I could also thrive.
Imagine being fully YOU, running an awesome business, and having time to live the life you want!
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I come from years of community building, marketing, and a life-long business-minded perspective - since I was little, wondering if I could fund my way to camp by selling photos of ducks and geese… (true story).
reading every leadership, spiritual, and business book I could get my hands on
studying psychology, neuroscience, and music in university, because I thought I was going to be a music therapist
20 years of corporate teambuilding, team management, marketing, outdoor leadership, and teaching at camp.
For the last 12 years, I’ve been a professional photographer while offering business strategy to fellow solopreneurs.
I’m a mom of three and know what it’s like to build a business while having other priorities and a brain that sees the world through a unique lens.
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I believe our businesses (our dreams) are here for us - so we can be in our fullest expression, and that belief has shifted my experience in such a transformative way that it is now the foundation of this work.
I believe there’s more going on here than we can see, I know we can do hard things, and I believe our neurodivergent brains are here to create businesses that work for us (and our dream clients!).
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Think of this work as SOUL with STRATEGY. Transforming what feels intangible into something real that we can share with the world (and yes, that’s YOU in your fullest expression).
I know you and your dreams belong here - so if you are ready to take action and build a thriving business while prioritizing what matters to you outside of work - let’s get started!
Elle - Creator of Grounded Business Camp
When the whispers end up what you’re doing with your life…my high school grad yearbook photo from the 1990’s.
THIS IS THE ESSENCE OF THIS WORK.
Your dream belongs here…
Let’s get you some clients!
THIS PROCESS BRIDGES THE SPACE BETWEEN YOUR BUSINESS & THE PEOPLE LOOKING FOR YOU.
ONE
You and Your Dream Belong. Full-stop.
We’re making space for the whole of you. The essence of you and your business is the biggest part of the conversation. Your business serves your life - not the other way around.
YOU are what happens here!
Perspectives we explore as you set up your business, so clients can find you →
TWO
Interconnection is real.
Here we talk about how it’s all connected - your family, life, dreams, creativity, body, community, and our planet. You are designed for this.
This is co-creation - you aren’t building this alone.
THREE
Seeing Yourself Clearly.
When I asked many of the 70+ past clients to describe our work together, they all mentioned their tears of relief.
They finally heard the words that resonated with what was stirring inside. They felt safe to be seen and fell more deeply in love with who they were. This is the transformative impact of seeing yourself clearly!
FOUR
Creating from within.
You will learn to use your voice in your messaging to attract your people (no more convincing!). You will learn to trust your wisdom - and intentionally create what’s next. You’ll get your time back! You’ll have a plan!
FIVE
The copy & SEO you need to get clients who book with you.
We will take things one tangible task at a time, following a framework at a pace that works for you, your brain, and your other priorities.
WELCOME TO “GROUNDED BUSINESS CAMP”
SMALL-GROUP OR INDIVIDUAL PROGRAM
How to Get Started:
Book a 20-minute call - I’d love to hear about your dream business! We can decide if the group or individual program is right for you.
Decide your timeline - We’ll work in 3-month increments, whether you need 3 months or a full year. You can decide as we go.
Choose Your Season (start date) - I will guide you as you craft a personal brand strategy to move your dream from unseen to visible and bring your business to life!
The Process that makes getting clients feel doable
Unclear & Scattered → Clear & Grounded
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This is the foundation of all our future work together.
Decide what success means to you - and we go from there.
Anchor into your essence and explore trusting your body as a partner in the expression of who you are.
Uncover the true heart of your purpose.
See the bigger picture—how it all connects and the impact you're here to create.
Align with your values—no more compromises.
Strengthen and trust your intuition in business.
Explore your creativity, the divine timing cycle, and co-creation.
Identify and move through the blocks that are keeping you stuck.
Clarify the problem you solve —what you do, how you do it, and who you serve.
See how your business is here for you - not the other way around.
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This is when we solidify your personal brand strategy. Your BRAND is your reputation - and when you build your business from the essence of who you are - your truth will resonate with your people - and they’ll know it’s you.
How do we do this?
Uncover the heart of your brand—so it feels like you.
Define your why, purpose, and perspective—this part is fun!
Get clear on your dream clients—who they are and what resonates.
Clarify what sets you apart from others in your industry.
Organize your social media for clarity and consistency.
Curate your brand stories which makes content planning effortless- you’ll have a brand story bank and know how to share them!
Develop messaging that grows with your business.
You will feel aligned with your work!
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Now that your messaging is clear, it’s time to refine your systems, streamline your client experience, and make it easy for the right people to find and work with you.
Here’s what we’ll do:
write and create content as the lighthouse you are - not to convince
set up smooth clients systems - booking, contracts, payments, and communication.
Optimize your website & SEO - so your people can find you effortlessly.
Master Google Business & Local Connections - to grow your presence in your community.
Get clear on your numbers - so your business is sustainable
Refine or redesign your website - if you’re ready, we’ll build a site that works for you!
At the end of this season together - your business will be refined and ready to go!
Elle has a way of explaining that creates understanding within the body before the mind.
“Before attending Elle’s workshop I knew that SEO was a thing, I knew and had some understanding of hashtags but I never knew how to start. This workshop gave me what was missing.
Elle gave me a place to begin and a plan on how to begin to position my Youtube, Instagram presence in a better way - so simple! Who knew to rename our photos and utilize that to our advantage? (now I do)
If you are looking for simple, fun, energetic workshops with working tangible information - attend Elle's. You won't be disappointed!
I know I will be at more for sure!”
~ Heather J. Ruth - Okanagan Numerologist
This is more than copywriting and design - it was an experience where I felt seen
Elle is a photographer for your soul
“SHE HELPED ME SEE PIECES OF MYSELF I DIDN’T EVEN KNOW EXISTED.
So much became clear. I saw the skills I hadn't been using and pieces of my work that hadn't yet come together. I realized that there was so much more I had to offer.
Elle has this magical way of helping you come back home to yourself, strengthening your relationship with your business, and finding the solutions in your own heart.
These sessions aren't about her telling you what to do, but rather an invitation to come back to your own heart, your own desires, and your own voice.
If you are wondering if this is for you - do it!”
~ Cindy Van Arnam | Full-Blast Coaching | International Film Festival Award Winner
