Personal Brand Strategy with Soul for Coaches, Doulas, and Creatives Ready to be Seen

A personal brand isn’t just a logo or an aesthetic—it’s the essence of who you are, what you stand for, and how people experience you. Whether you realize it or not, you already have a brand. The question is: is it clear? Does it reflect your work in a way that attracts the right people?

If you want to be recognized, understood, and trusted in your industry, then yes—you need a personal brand that feels aligned and intentional.

The strategy is how we uncover all of this following the process laid out above.

You need a personal brand strategist if you’re doing meaningful work but feel invisible, unclear, or lacking accurate messaging and systems.

You’ll benefit from this if:

• You struggle to explain what you do in a way that people instantly get.

• You know your work is valuable, but your message isn’t attracting the right clients.

• You’re multi-passionate and need a way to tie everything together seamlessly.

• You want to be more visible, but in a natural and aligned way—not forced.

• You want systems in place so when the right people find you, it’s easy for them to work with you.

Your brand already exists—it just needs to be seen, understood, and aligned with the clients who are already looking for you!

A personal brand is built around an individual—your values, expertise, personality, and unique stories. It’s how you show up, how people perceive you, and the emotional connection they have with you.

A strong personal brand creates trust, recognition, and visibility with you as the go-to person in your industry.

YOU are the unique factor. Clients work with you because of your vision, insights, and how you help them.

A brand can be a company, product, or business that doesn’t rely on a single person’s identity. It has its own values, messaging, and personality, but it’s not necessarily tied to one individual.

Yes, because it removes the biggest barriers keeping potential clients from saying yes.

When your brand is unclear, people hesitate. They don’t know what you do, who it’s for, or why it matters. But when your brand is aligned, visible, and resonates with the right people? Opportunities come more easily, and clients feel drawn to work with you.

Your business is what you do. Your personal brand is why people choose YOU out of the busy crowd.

If two people offer the same service, what makes someone choose one over the other? Trust, connection, and resonance. That’s personal branding. It helps people see your unique approach, values, and perspective—so they don’t just buy a service, they resonate with you and choose you -

- and those are the clients that are likely already looking for you! Let’s make it easy for them to find you!

Most brand strategists focus on marketing tactics—how to get more visibility, grow on social media, or position yourself in the market. While those things matter, they’re not the starting point.

I focus on transformation first—helping you see yourself and your business clearly, so your brand becomes a reflection of who you really are.

You don’t need another marketing formula. You need to bring the essence of YOU & your work into the world in a way that feels aligned and magnetic.

That’s where I come in. My gift is that I see connections between things that others don’t, and I can articulate “unseen” and “intangible” things and help you make them real and tangible through messaging, systems, and copy.

I help you:

• Uncover the essence (the soul) of who you are so you can feel grounded as you move forward.

• Explore your relationship with your business. I work with the belief that your business is here so you can be in your fullest expression.

• Transform all of this into clear, compelling messaging that resonates with your dream clients.

• Design brand messaging that moves people—so when the right clients find you, they feel the connection immediately.

• Build the right systems so it’s effortless for them to take the next step.