BASED IN FOREST GARDEN IN THE OUTAOUAIS REGION

SEO Copywriting for Therapists in Ottawa

You have a website. Maybe a Psychology Today profile. Perhaps even a social media account. And yet the people who are looking for your services still aren’t finding you consistently.

Step by step, I help you get your online presence working for you with the right words and SEO, so the people who need your specific approach or specialty can find you and book.

SEO COPYWRITING STARTS AT $650 CAD

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What is SEO copywriting for therapists?

SEO Copywriting is clear and strategic writing that helps your website and socials show up when the right people are searching for what you offer. Good copy for therapists stays within the ethics of your work, resonates with your ideal clients, and is understood by search engines. For therapists, that means when someone in Ottawa types therapist near me, anxiety counselling or adhd support for adults Ottawa, for example, your website is the one they find.

YOU ARE ONLINE, BUT YOU’VE STILL GOT SPACE AVAILABLE

Therapists, counsellors, and psychotherapists have a unique challenge online

You’ve built a practice you know has impact and supports your community. Your website may look like it was built in 2015, it sounds like every other therapy website out there, and it does little to explain why someone should choose you specifically. And SEO, what is that anyway?

Following the advertising guidelines and ethics of your work means you face a few more challenges when marketing your work than other service businesses do – and I get that.

What if your website were a solid foundation for your therapy practice? What if the clients who are looking for your specific support could finally find you quickly?

DOES THIS SOUND FAMILIAR?

You’re in the right place if…

  • You’re highly sensitive or neurodivergent, and marketing your therapy practice keeps getting put aside for another day
  • You’re a therapist who gets clients through referrals, but your schedule isn’t as full as you’d like
  • You specialize in something specific: trauma, anxiety, adhd, Autism, couples, but your website doesn’t make that clear
  • You’ve tried writing your own website copy, but you don’t know whether it’s effective at reaching the clients you know are looking for you
  • Your website was built when you started your practice, and the copy (and design!) no longer reflects what you are doing
  • You’ve heard about SEO Copywriting as the way to get found online, but… You have reports to write.
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Why SEO Copywriting Matters for Therapists

Clients who need what you specialize in are searching for you

Ottawa therapist for anxiety, “ADHD therapist Gatineau,” “trauma-informed therapy Ottawa”; these searches are happening every day. Whether your website shows up depends entirely on how it’s written and structured.

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Many therapist websites sound the same

When your website copy captures your specific approach and personality, and clearly meets the clients who need what you offer, more of the right people will reach out. Simply adding a few words to your service pages can make a big impact on who recognizes themselves in your practice.

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Showing up in search builds a more sustainable practice

Imagine the people who book a consultation having self-selected because they found you on Google, already understand your approach, and know your practice offers the support they are looking for.

Good SEO copywriting leads to clarity and more people finding you online.

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SPECIALIZING IN HIGHLY SENSITIVE AND NEURODIVERGENT THERAPISTS

What you can expect

We all have different processes, pace, and learning styles – you know this, you’re a therapist! With that in mind, I design our time together to be focused entirely on your goals and how you learn.

I offer clear step-by-step guidance and “tell it like it is” when appropriate. You may not want to know all the details, you may just need someone to tell you “the how” – and I do that when it comes to SEO. If you love details and want to know “why”, we can do that.

You can expect real progress in your SEO and online visibility, and I will give you a PDF report of what we accomplished during our time together and a simple plan of next steps you can take.

SERVICES OFFERED ONLINE OR IN PERSON AT OUR FOREST GARDEN

Here’s how I help you get found online

We work on your SEO Copywriting during a VIP Day. I work with you one-on-one and, based on your goals and therapy practice, I design a plan specific to you. These are some of the things we might work on.

01.

Get clear: when your website sounds like every other therapy website

  • Identifying what makes your therapeutic approach and practice different
  • Rewriting your website copy so it sounds like you, not a directory listing
  • Making sure your specializations and modalities are described in language your ideal clients actually use when they search
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02.

Get found online: when you are invisible on Google

  • A full website SEO audit + fix specific to therapy practices
  • Optimizing your Google Business Profile (yes, it’s a good idea), Psychology Today profile, and other directories so they all work together
  • Rewriting your page titles, headings, and page descriptions so search engines understand what kind of therapist you are, who you help, and where you’re based
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03.

Helpful content: when your practice services are not yet explained on your website

  • Articulating your specific therapeutic approach in a way that resonates with clients who need your services
  • Writing copy that pre-qualifies people seeking support so they arrive informed, ready, and a good fit
  • Creating content templates you can use as you build your online presence (it doesn’t take a lot)
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WHY AM I THE RIGHT PERSON FOR THIS JOB?

I understand the ethics of marketing a therapy practice

With a psychology degree, a pile of extra neuroscience courses (a plan to get a PhD in neuro in my retirement), and a passion for marketing, I’ve worked alongside therapists, psychotherapists, social workers, and counselors in the Ottawa-Gatineau community, helping them get found online.

I understand the professional and ethical boundaries around how you can talk and write about your work, and I know how to write copy that is professional and genuinely reflective of your practice without crossing those lines.

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Photo by Charlene Van Veit Ottawa Photographer
  • Working with Elle was a pivotal experience. Her guidance was invaluable, including her ability to transform the essence of my business into copy for my website.
    LEIGH BERRY | Ottawa Psychotherapist and Nutritionist

Frequently Asked Questions

SEO Copywriting is the combination of clear, compelling writing and strategic keyword placement that helps your website show up when the right people are searching for what you do. It’s not about stuffing your website full of keywords; it’s about writing within the etics and guidelines you follow, speaks directly to the people you support, and tells search engines exactly who you help and where you are. For therapists, that means when someone in Ottawa types “Autism therapist near me” or “anxiety and depression support Ottawa,” and those are your specialities, your website is the one they find.

Good copy connects with the humans reading it. SEO copywriting does that AND makes sure search engines can understand your doula business and put you in front of the right people. You can have the most thoughtfully written therapy website, but if Google doesn’t know who you are, what you do, and where you do it, no one will read it. With great SEO Copywriting, you can have a latte while your website works for you.

An SEO copywriting tip for therapists – make on service page per specialty. If you specificially are trained to support children with ADHD, make a page about it! Families will type in what they want and your page will show up if it is singularily focused on that one specialty. So yes, that means more pages on your website, but it makes your online marketing so much more effective.

Yes, and this is something I always take into consideration as we work together. Ultimatly it is up to you to be sure we are staying within the guidelines, but I am very familiar with the multiple guidelines you need to follow depending on your registration. We will work together to ensure your website copy follows the guidelines. Good SEO copywriting for therapists is accurate and professional – and we can write it for the people looking for you.

Most people start seeing meaningful results within 3 to 6 months. That said, some changes make an immediate difference, like updating (or finally setting up) your Google Business Profile and fixing your homepage headlines. Think of SEO copywriting as building a foundation, the work you do today will pay off for years. I will guide you to do the most important SEO Copywriting first and offer you steps to keep building in the future.

A website gives you the most control and the biggest SEO benefits, but it’s not the only place SEO copywriting matters. That said, your Psychology Today profile, Google Business Profile, and any directory listings also benefit from clear, keyword-rich writing so the people looking for your services can see themselves in your work.

*Some clients decide to build a new website after we work together, and if that’s the case for you, your investment in your VIP DAY will go toward the cost of your new website.

LET’S TAKE THIS TASK OFF YOUR LIST

We can fix your SEO Copywriting in a day!

A VIP Day is a dedicated in-person or online day focused entirely on your SEO copywriting for your website and/or social media. You’ll leave with real progress, a clearer online presence, and a simple plan for what’s next.

VIP Days start at $650 CAD +tax. You can read more details on the booking page.

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