BASED IN FOREST GARDEN IN THE OUTAOUAIS REGION

SEO Copywriting for Photographers in Ottawa

Your portfolio is scroll-stopping. Your passion is infinite. You’ve got a website and you post on social, but if the right clients can’t find you online, it’s hard to sustain a professional photography business.

Step by step, I help you get your online presence working for you with the right words and SEO so your dream clients can find you and book.

SEO COPYWRITING STARTS AT $650 CAD

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What is SEO copywriting for photographers?

SEO Copywriting is clear and strategic writing that helps your website show up when the right people are searching for what you do. Good copy sounds like you, speaks directly to your ideal clients, and tells search engines exactly who you photograph, where you’re based, and what makes your work different. For photographers, that means when someone types Ottawa family photographer or wedding photographer Gatineau, your website is the one they find.

IT’S BLOSSOM SEASON IN OTTAWA, AND INQUIRIES ARE LACKING!

Your photos speak for themselves…right? But they don’t.

SEO Copywriting is the answer to, “But I posted about the blossom spring photo sessions on Instagram three times!” and, “Yes, I have a website, but it’s on page 7, and no one sees it.”

You get referrals because your clients are happy, you get the occasional client through social media, but it’s not enough to keep your business going.

What if you could build a foundation online for your business that works to be found and connect with the right photography clients who book?

DOES THIS RESONATE?

You’re in the right place if…

  • You’re a professional photographer in Ottawa, Canada, and you want more clients who find you online and book
  • You’re highly sensitive or neurodivergent, and online marketing feels overwhelming – or boring.
  • You’ve DIY’d your website and social media copy, but it feels inauthentic and falls flat
  • Dealing with online marketing, Google, and your Website is too much; you start, but don’t finish.
  • You want a marketing plan that suits you and your life, you want more lattes
  • You’ve heard about SEO, it’s on a to-do list somewhere, but you don’t know where to begin
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Why SEO Copywriting Matters for Photographers

Your dream clients are already looking for you

“Ottawa photographer”, “family photography near me”, “how to find a wedding photographer” are all being typed into search engines right now. Whether your website shows up or not, relies on SEO Copywriting and online strategy.

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Your photos don’t actually speak for themselves

Most photography websites look and sound similar to everyone but other photographers (right?). No matter how beautiful your photography is, if it’s not paired with excellent SEO copywriting (words), no one will see it in search.

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Showing up in search makes a lot more possible

Imagine waking up to an inquiry from someone who found you on Google, already loves your work, and is ready to book. That’s what good SEO copywriting does; it brings the right people to you, so you can spend more time behind the lens…or doing other stuff.

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WHY WOULD YOU TRUST ME TO WORK WITH YOU?

I’ve been a professional photographer for 13+ years

Like many Gen X photographers, I’ve had a camera in my hands since the 1980s…and I’ve been in this industry professionally for over 13 years. Before I called myself a pro, I even photographed friends’ outdoor weddings – on film!

I know the business of photography. I know photography marketing. I know lattes and editing days. I know you’d rather be with clients than working on your website SEO Copywriting. And, get ready, because I’m going to ask you to shrink your images…

With countless photography website designs, fellow photographer mentoring and copywriting behind me and years of supporting birth and family photographers with their SEO, I’m uniquely qualified to help you get in front of the right clients. I’d be honoured to help!

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Elle Odyn is also a photographer in the Ottawa area! She understands why you always have a back-up “Ottawa’s weather” date for your outdoor sessions…and what it’s like to navigate the crowds at the Arboretum in May.

SERVICES OFFERED ONLINE OR IN PERSON AT OUR FOREST GARDEN

Here’s how we work together

VIP Days were designed so we can work one-on-one on your SEO Copywriting for your photography’s online visibility. We might work on the following elements of your business.

A stunning duck portrait, you can meet this duck when we work together at our forest garden.

01.

Get clear: when your photos are stunning but your website and socials aren’t converting

  • Clarifying copy about your photography services and who they are for.
  • Prices on your website or not? What does the research say?
  • Refining the words you use to explain your photography style and sessions
  • Evaluating and revamping your website and social media messaging
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02.

Get found: when you’re invisible on Google

  • A full website SEO audit + fix specific to photography businesses
  • Optimizing your Google Business Profile, photography directories, and social media so they all work together
  • Rewriting your page titles, descriptions, and headings so Google understands you and puts you in front of the right searchers
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03.

Posts that stand out: when templates aren’t working

  • Planning out posts that are useful for your clients, clear, recognizable, and feel like you
  • To blog or not to blog: that is the question
  • Optimizing your posts for local search or national search for photographers who travel.
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SPECIALIZING IN HIGHLY SENSITIVE AND NEURODIVERGENT PHOTOGRAPHERS

What you can expect

The way you express yourself, your process, and your pace is the secret sauce behind your photography business. We’re not changing that here, we are building a marketing system that works FOR YOU.

I created VIP Days specifically for this reason. They are focused entirely on your goals and your learning style. I offer clear guidance, I arrive with a plan based on SEO Copywriting best practices and there’s time to ask questions and work through ideas as we go. (You might even have fun!)

You can expect real progress in your SEO and increased visibility for your photography business. I will give you a PDF report of what we accomplished during our time together and a simple plan of next steps you can take, if you choose.

  • I just booked a birth! She said she Google-found me! It’s working!
    Michelle Steiner | Ottawa newborn and birth Photographer
  • I booked a 1:1 VIP Day with Elle to improve the SEO of my photography website, and WOAH, I can already see a difference!
    Valerie Miles | Ottawa Birth Photographer

Frequently Asked Questions

SEO Copywriting is the combination of clear, compelling writing and strategic keyword placement that helps your website show up when the right people are searching for what you do. It’s not about stuffing your website full of keywords, it’s about writing in a way that sounds like you, speaks directly to your ideal clients, and tells search engines exactly who you help and where you are. For photographers, that means when someone types “Ottawa wedding photographer” or “family photographer Gatineau,” your website is the one they find.

SEO Copywriting includes all the details like photo file names, alt tex (descriptive text) on your images, what you call your pages and how you describe them for Google and humans. Often, photographers overlook these very important places to add copy, and those words are the difference between your images showing up in image search and not.

You can have the most beautiful portfolio website in Ottawa (or Canada), but if Google doesn’t know who you are, what kind of photography you are offering, and where you’re based, the right clients will never find you. Specific to photographers, you want copy that is clear and understandable so clients can understand your booking system, or if you do in-person sales, etc.

I have audited over 100 photographer websites, and SEO copywriting is the most common reason their sites don’t show up in Google. If you do this work, you will be in the minority of photographers in your town who get it done. We can have a latte to celebrate when you start to see the difference in your online visibility.

Local businesses benefit from SEO more than almost anyone else. When someone searches “photographer in Ottawa” or “outdoor wedding photographer Gatineau,” Google prioritizes local results. This means you have a good chance at showing up on page one without competing with national brands. Local SEO copywriting is one of the most powerful tools a photographer has. When both the humans who are looking for a photographer and the search engines understand what you do, who you do it for and how to work with you, you are more likely to be found and booked.

Yes. This is one of the most commom mistakes photographers make on their websites. They cram all their services on one page with thin descriptions and no details. Search engines and humans need more information than most photographers have on their websites.

Best practice (free tip) is to have a service page for each individual offering; family photography, newborn photography, brand photography. Google will prioritize the single-service pages before the busy multi-service pages. Oh my I could talk about this forever. This is where most of the photographers I work with see a huge leap in their inquiries once they’ve made these changes.

I know many of you are out there doing many different kinds of photography – if you want to be found more often online, it’s time for some SEO copywriting and website restructuring.

Most people start seeing meaningful results within 3 to 6 months. That said, some changes make an immediate difference, like updating (or finally setting up) your Google Business Profile and fixing your homepage headlines. Think of SEO copywriting as building a foundation; the work you do today will pay off for years. I will guide you to do the most important SEO Copywriting first and offer you steps to keep growing in the future.

A website gives you the most control and the biggest SEO payoff, but it’s not the only place SEO copywriting matters. Your Google Business Profile, your Instagram bio, your directory listings; all of these benefit from clear, keyword-rich writing. That said, if you’re serious about being consistently found online, a website is a great investment for your photography business.

*Some clients decide to build a new website after we work together, and if that’s the case for you, your investment in your VIP DAY will go toward the cost of your new website.

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Get your photography SEO copywriting done in a day!

A VIP Day is a dedicated in-person or online day focused entirely on your SEO copywriting for your website and/or social media. You’ll leave with real progress, a clearer online presence, and a simple plan for what’s next.

VIP Days start at $650 CAD +tax.

BOOK A VIP DAY CONTACT ELLE