Fix Your Homepage in 3 Simple Steps
Your homepage is the first place search engines, AI, and real humans see most of the time.
It needs to tell them three things simply and clearly. (Again, we are keeping it simple and getting the basics done FIRST).
So let’s get started.
1. Make It Clear What You Do and Who It’s For
At the top of your homepage, write copy that clearly explains what you do and who it’s for.
Write one clear line:
- what you do
- who it’s for
(I’ll remind you here again that your location always matters! Read this post for more on why location matters.)
Examples:
Family photographer for busy parents in Ottawa
SEO and copywriting support for small business owners
Business mentor for sensitive and neurodivergent entrepreneurs
2. Add Your Location to Your Homepage
Write your location on your homepage so search engines can connect your website to a place.
Add it to your copy, footer, or contact section. I know I write this a lot in my content – but it is the #1 thing people miss.
Examples:
Based in Wakefield, Quebec
Serving clients in the Ottawa–Gatineau region
Working with clients online across Canada
3. Write a Clear Homepage Description
Write a short description for your homepage. You have 70-155 characters to get this done.
This is the text that shows up in search results.
Write one or two sentences that include:
- what you do
- who it’s for
- where you are
Examples:
SEO and copywriting support for small business owners in Ottawa–Gatineau
Family photography in Wakefield, Quebec, for families who want relaxed, outdoor sessions
Business mentoring for neurodivergent entrepreneurs, based in Quebec and working online
BONUS: 4. Write a Clear Homepage Title (this is your site title)
Write a clear title for your homepage. (This is not the same as your description.)
This is your site title. It shows at the top of your browser and in search results. It is another way to give search engines and AI clear information about your website.
Write a short line that includes:
- what you do
- where you are
Keep it simple and specific.
Examples:
Family Photographer in Wakefield, Quebec
SEO and Copywriting for Small Business | Ottawa
Business Mentor for Neurodivergent Entrepreneurs | Quebec
If you don’t know how to change your site title, your page descriptions, etc., please use Google search. Most websites now have excellent instructions, or AI can provide step-by-step guidance so you can navigate your website and get this important work done.
If working with a real human, one-on-one, is for you, I might be who you are looking for. I specialize in working with highly sensitive and neurodivergent business owners who want more clients – so contact me or take the quiz (which will also contact me) and let’s get you some clients!
You’ve got this!
Client Testimonial
I used to have a lot of beliefs about websites, analytics, SEO, and all the things I thought were boring, stuffy, and unnecessary. Elle sees things differently, and she teaches you, calmly and with much patience about WHY these things are important. And then, she cheers you on as you implement what she suggests and you watch the magic unfold.
~Cindy
Not sure what the next step is in your business to get found and booked by more clients? Take the online visibility quiz here.
