FOR HIGHLY SENSITIVE AND NEURODIVERGENT BUSINESS OWNERS
SEO, Copywriting & Website Tips for Small Business Owners
If websites, SEO, and copywriting feel like another language, these are the articles for you. Written for small business owners in Ottawa and across Canada who want to be found online and booked.
This growing collection of posts and step-by-step how-tos offers small actions you can take one at a time to connect with the people looking for you online.
You can do this, and if you need one-on-one help, here’s where to find me.
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Why “You Don’t Need to Keep Your Shit Together” Made Her Hesitate, and Why It’s Good Copywriting
Rita Tapia of Breathwaves with Rita almost didn’t keep her best headline. Here’s why “I can’t say that” is often exactly what your website needs, and why your true voice is excellent SEO copywriting.
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Privacy Policy and Terms of Service: What Ottawa Small Businesses Need to Know
Let’s keep this simple. I know legal stuff can feel like a lot, and I know you’ve got a lot of DIYing going on. So let’s just…
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What Is E-E-A-T? (And Why It Matters for Your Ottawa Small Business)
Google needs to trust your website before it sends searchers to it. So how do Ottawa small businesses like yours show that your website is the one to trust?
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What Is SEO Copywriting? A Simple Guide for Ottawa Therapists
“I found you online,” ahh, music to my ears. Isn’t that the dream for so many small business owners? Even better? “I found you online, read through your website, and KNEW you were who I wanted to work with!”
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The Case for Offering Only Three Photography Packages (Copywriting for Ottawa Photographers)
Hello fellow Ottawa photographers, You’ve maybe agonized over your pricing page. Too many options. Not enough options. Wondering if clients are confused, overwhelmed, or just clicking away….
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5 Things to Check in Google Search Console and Why | Ottawa Small Business
Have you set up Google Search Console? Hello, fellow Ottawa Small Business Owners! I ask every.single.client. I send reminders. I had a “how to set up Google…
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How to Shrink Your Images for Your Website (Step by Step)
How and why shrinking or resizing your images matters for your SEO.
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Your Neurodivergent Mind Is Not a Problem to Solve
Research shows neurodivergent and highly sensitive people make excellent business owners. What the science says and why who you are is your biggest asset.
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How SEO got this Ottawa Small Business on Page One Fast!
A mobile veterinary practice built around one of the most tender moments a pet owner ever faces. The end of a beloved animal’s life. Hospice care. Home euthanasia. Grief support. Ceremony. All heart.
What she didn’t have was a website.
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3 Things to Do Before You Launch Your Website
Clarity online means search engines and AI will know who to serve your website to. Here are 3 steps to optimize your website before you launch.
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Image SEO and why it matters for your Online Visibility
Image optimization for SEO is something many small businesses don’t know about (photographers, too!), and it can really improve your online visibility if you fix it! So…
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How to Write a Blog Post Step by Step
Ok. I hear you. You don’t know how to blog. Blogging is a weird word. You have no idea what to write. You are allergic to blogging….
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Fix Your Homepage in 3 Simple Steps
Your homepage is the first place search engines, AI, and real humans see most of the time. It needs to tell them three things simply and clearly….
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How to Set Up Your Google Business Profile in Ottawa (Step by Step)
What you’ll find in this post: Your Google Business Profile is one of the most powerful free tools available for getting your local business found online. This…
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Why Your Website Isn’t Getting You Clients (Yet)
If you aren’t getting bookings, let’s have a look at your website and see what can be improved to increase your online visibility.
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Why Your Online Presence Matters Before You Launch A Website (psst, SEO)
Should you build your online presence even if you don’t have a website yet? Yes. Here is why starting now builds your audience and your SEO at…
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Copywriting Prompts to Connect with Your People
Congratulations! You’ve taken the first step by taking the Assessment Quiz! Perhaps the quiz helped you see your next step more clearly as you move forward in…
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An SEO Starter Guide for Ottawa Small Businesses
What is SEO? SEO is Search Engine Optimization. Simply, when someone searches online by typing words into the search bar, a search engine like DuckDuckGo or Google…
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Don’t tell anyone that! You’ll lose clients…
There’s a channel between Heaven and Earth, and it’s you. A conversation with a past client in which I revealed how I see the world as a…
